Currently shipping at 73 Strings
Product Manager · B2B SaaS · AI · Fintech · UI/UX · Data

Shamali
Kather

Give me a problem, a team, and a deadline. I'll give you a shipped product. I make the tough calls, lead the design conversations, manage teams, and ship things that actually move the needle. The kind of PM who believes that businesses can be complex but your workflows shouldn't be. Currently solving problems for the world's largest investment firms — the ones moving global capital.

5+ Years in PM
₹40Cr+ Revenue delivered this year of launch
₹1Cr Turnover in year one as Co-Founder
Tokens burned on Claude (worth it)
About Me

PM who builds
with conviction

Ask my team to describe me and they'll say: empathetic, always has the answer, and the person you go to when nothing is working. I have led both product and design teams, owned the vision, made the UX calls, and stayed accountable through every sprint. I care as much about the people building the product as I do about the product itself.

Five years. Built my way to PM II. I've shipped AI platforms, redesigned enterprise products, and taken new product lines from zero to market. The products I've built have moved real numbers, including one that crossed ₹40Cr+ in revenue this year. The proof is in what shipped.

Oh, and I used to teach calligraphy. Turns out caring obsessively about how things look and feel isn't just a hobby. It's a personality trait.

What I Bring
AI Systems PM
Owns AI products end to end. Asks the right questions so the engineers build the right thing.
UI/UX Leadership
Because "make it pop" is not a brief
Data-Informed
Defines what success looks like before anyone writes a line of code
Execution-Focused
The kind of PM who sends "it's live", not "targeting next quarter"
Systems Thinker
Maps the full product ecosystem: upstream dependencies, downstream impact, and every edge case before writing a spec
Stakeholder Fluent
Speaks engineering, design, and business. Translates between all three without losing the thread
Revenue-Aware
Ties every roadmap decision to a metric that moves the business. ARR, adoption, retention. Not just shipped features
Bias for Speed
Ships fast, learns faster. Momentum is a product decision too
Tools

What I work with

FigmaJiraClaudeNotionCursorAmplitudeMiroSQLConfluenceLovableGit / GitHubFigJamPythonTrelloNotebookLMPerplexityAdobe XDDraw.ioMonday.comBoltCodexMS Office FigmaJiraClaudeNotionCursorAmplitudeMiroSQLConfluenceLovableGit / GitHubFigJamPythonTrelloNotebookLMPerplexityAdobe XDDraw.ioMonday.comBoltCodexMS Office
NotionAmplitudeCursorFigmaSQLJiraGit / GitHubLovableVercelMiroClaudeTrelloPythonConfluenceNotebookLMBoltAdobe XDDraw.ioFigJamMonday.comPerplexityMS Office NotionAmplitudeCursorFigmaSQLJiraGit / GitHubLovableVercelMiroClaudeTrelloPythonConfluenceNotebookLMBoltAdobe XDDraw.ioFigJamMonday.comPerplexityMS Office
Git / GitHubJiraMiroLovableAmplitudeConfluenceClaudeVercelFigJamTrelloFigmaNotebookLMSQLBoltNotionCodexPerplexityAdobe XDCursorDraw.ioMonday.comPythonMS Office Git / GitHubJiraMiroLovableAmplitudeConfluenceClaudeVercelFigJamTrelloFigmaNotebookLMSQLBoltNotionCodexPerplexityAdobe XDCursorDraw.ioMonday.comPythonMS Office
The Journey

From blueprints to backlogs

2013 – 2018
🎓
B.Arch
Pune University · Top 10 · Excellence Award
2018 – 2019
🏛️
Architect
Girish Joshi & Associates, Mumbai
2019 – 2021
📋
M.Des Design Management
MIT Institute of Design, Pune · First Class
2021
💻
PM Intern
73 Strings, Bengaluru
2021 – 2022
💼
Product Associate
73 Strings, Bengaluru
2022 – 2024
📈
Product Manager
73 Strings · 80% adoption · CSAT +20%
2024 – Present
🚀
Product Manager II
73 Strings · ₹40Cr+ · AI Hackathon 2026
2024 – 2026
🏢
Co-Founder, The Spacesmith
Pune · ₹1Cr turnover year one
2013 – 2018
🎓 B.Arch, Pune University
Top 10 · Academic Excellence Award
2018 – 2019
🏛️ Architect, Girish Joshi & Associates
Mumbai · 12+ construction projects
2019 – 2021
📋 M.Des Design Management
MIT Institute of Design, Pune · First Class with Distinction
Jan – Jun 2021
💻 PM Intern, 73 Strings
Bengaluru
Jun 2021 – May 2023
💼 Product Associate, 73 Strings
80% client adoption · UI component library
May 2023 – Jan 2024
📈 Product Manager, 73 Strings
CSAT +20% · 75% fewer bugs
Sep 2024 – Mar 2026
🏢 Co-Founder, The Spacesmith
Pune · ₹1Cr turnover year one
Jan 2024 – Present
🚀 Product Manager II, 73 Strings
₹40Cr+ revenue · AI Hackathon 2026
Impact

Numbers that matter

₹0 Revenue delivered this year of launch
0% Accuracy achieved by AI-powered raw data extraction system
0% Reduction in analyst processing time for enterprise clients
0% CSAT improvement through research-driven UI/UX modernization
Selected Work

Products I shipped. That stayed.

01
0→1Portfolio MonitoringProduct StrategyFintechAlternative Assets

73 Monitor: Built a New Product Line from Scratch

Led end-to-end creation of 73 Monitor, a portfolio monitoring platform for alternative asset managers. Took it from blank page to market launch across research, design, development, and GTM. Became the company's highest-adopted product.

80%
Market adoption, highest in the portfolio
+

The Problem

Investment firms needed a single source of truth for their portfolio: somewhere to store data on every company they'd invested in, track performance, and make hold/exit decisions. No product, no research, no process. Just a clear market gap.

What I Did

Ran discovery from zero: user interviews with investment professionals, workflow mapping, product vision. Wrote all PRDs, user stories, and acceptance criteria. Collaborated on UI/UX and worked with engineering through every sprint. Coordinated GTM and launch with marketing and commercial teams.

Impact

80% market adoption from first release, the highest of any product in the 73 Strings portfolio. Became the best-selling product, serving as the data backbone for investment decisions at some of the world's largest alternative asset managers.

What We Built

9 Modules
  • Attribute ManagementDefine & store data attributes per investment firm
  • Template ManagementGroup attributes into reusable data collection templates
  • Formula ManagementAuto-calculate derived metrics from raw data inputs
  • Validation ManagementSet data quality rules before data enters the system
  • Email ManagementOutbound data requests & portfolio communications
  • Data ImportBulk import with field mapping & error handling
  • Approval SystemMulti-layer review workflows with full audit trail
  • Data RepositoryCentralised store with cell history, drill-downs & audit trails
  • Report GenerationInvestor-ready reports generated on demand
02
0→1Enterprise B2BBuild vs BuyGTMAlternative Assets

Enterprise Data Collection Platform

Defined strategy and led end-to-end delivery for alternative asset managers, from blank page to launch. Projected to generate ~₹10Cr ($1.2M+ ARR) this year of launch. Ended up delivering ₹40Cr+ (~$4.8M+).

₹40Cr+
Revenue delivered this year of launch
+

The Problem

Asset managers lacked a structured, compliant way to collect portfolio data at scale, relying on fragmented manual processes that created errors, delays, and audit risk.

What I Did

Led discovery, defined the roadmap, made key build vs. buy trade-offs, aligned engineering and design on scope, and coordinated GTM with the commercial team. Served as Product Owner across all sprints from concept to launch.

Impact

The platform was originally projected to generate ~₹10Cr ($1.2M+ ARR) this year of launch. It delivered ₹40Cr+ (~$4.8M+), roughly 4× the initial forecast. A strong signal of product-market fit and execution quality.

03
AI/MLAutomationProduct DiscoveryPrompt EngineeringWorkflow Design

AI Raw Data Extraction & Intelligent Review System

Identified a critical pain point in manual data processing, ran discovery, and scoped an AI extraction engine + intelligent review assistant that replaced hours of analyst work.

60%
Reduction in processing time · 90% AI accuracy
+

The Problem

Analysts were spending hours manually extracting and validating data from unstructured sources: slow, error-prone, and impossible to scale with client growth.

What I Did

Ran structured discovery with client stakeholders, defined AI extraction pipeline requirements, collaborated with engineering on model selection, and designed the intelligent review workflow for analyst validation.

Impact

Achieved 90% extraction accuracy. Reduced analyst processing time by 60%. Became a key differentiator in enterprise sales conversations and contract renewals.

04
UX ResearchPlatform RedesignDesign SystemsUser InterviewsRetention

Platform-Wide UI/UX Modernization

Identified UX fragmentation as a retention risk through user research, built the business case, then led a full platform redesign that turned a pain point into a 20% CSAT uplift.

+20%
CSAT improvement post-modernization
+

The Problem

Inconsistent UI patterns, scattered navigation, and visual debt were causing user frustration and increasing churn risk, surfacing in every client feedback loop.

What I Did

Ran user interviews and usability audits. Built the business case for a full redesign. Led cross-functional work across design, engineering, and QA. Also proposed and built an in-house UI component library.

Impact

CSAT improved by 20%. The component library saved significant development hours and enforced visual consistency across all products going forward.

05
Workflow AutomationComplianceData GovernanceApproval WorkflowsAudit Trail

Data Approval & Review Automation System

Replaced a chaotic manual approval chain (emails, follow-ups, no accountability) with a fully automated multi-layer review workflow that ensures only verified, approved data reaches the repository.

0
Manual follow-ups. Fully automated end-to-end
+

The Problem

Before this system existed, approving data was entirely manual. Someone would collect data, then begin a chain of emails to stakeholders and upper management, each person waiting to hear from the previous, no visibility into status, continuous follow-up required, and no record of who approved what or who was responsible for any given change. The process was slow, error-prone, and completely unauditable.

What I Did

Ran discovery with operations and compliance stakeholders to map the full approval journey. Designed a configurable workflow engine where approval order and approvers can be set per data type. Built out edge case flows too: rejected data is flagged and returned with comments, and when an approver is unavailable the system automatically escalates or delegates to an alternate. Wrote all PRDs, collaborated on UI design, and drove the build through QA and launch.

Impact

The entire approval process now runs automatically. The system notifies each approver in sequence, passes to the next on approval, and only pushes data to the repository once the full chain is complete. Every action is timestamped and logged: who approved, who rejected, who delegated, and why. Manual coordination and follow-up dropped to zero. Data in the repository is now fully traceable and audit-ready.

Experience

Where I've worked

View Resume →
73 Strings
AI-powered financial intelligence platform · Series B · Goldman Sachs, Blackstone, Hamilton Lane · ~$10T client AUM · Bangalore
Product Manager II Jan 2024 – Present
  • Defined product strategy and led end-to-end delivery of an enterprise-grade data collection platform, projected at ~₹10Cr ($1.2M+ ARR) and delivered ₹40Cr+ (~$4.8M+) this year of launch (4× the original forecast), shaping scope, build vs. buy decisions, and GTM alignment from inception.
  • Identified a critical client pain point in manual data processing, led product discovery, and scoped the solution for an AI-based raw data extraction system and intelligent review assistant, achieving 90% accuracy and reducing analyst processing time by 60% for enterprise clients.
  • Served as Product Owner across three strategic products, establishing OKR-aligned roadmap governance, making deprioritisation decisions grounded in client KPIs and business impact, and aligning engineering, design, and QA on shared north star metrics.
  • Represented product in enterprise client demos and executive stakeholder reviews, translating complex AI capabilities into business value narratives that accelerated feature adoption and supported contract renewals.
  • Built and scaled the PM function by hiring, mentoring, and evaluating Associate PMs, establishing structured discovery rituals, PRD templates, and a culture of evidence-driven decision making.
  • Designed compliance certification workflows, privacy validation pipelines, and data governance frameworks across client portfolios, ensuring SOC-aligned regulatory readiness.
Product Manager May 2023 – Jan 2024
  • Led design and delivery of a data approval and verification system that allowed users to verify data before storage, reducing manual coordination effort significantly and improving data accuracy and auditability.
  • Identified UX fragmentation as a retention risk through user research, proposed and led a full UI/UX modernization that improved CSAT by 20%.
  • Established processes and best practices for PRD writing, user stories, test cases, and user acceptance testing, leading to 75% fewer bugs and smoother production releases.
  • Maintained quarterly roadmaps and coordinated across engineering, design, QA, and customer success to ensure timely, high-quality launches across all product features.
Product Associate Jun 2021 – May 2023
  • Took a new product line from concept to market, contributing to strategy, user research, workflow building, PRDs, design, and GTM execution, achieving 80% client adoption in the first release cycle.
  • Conducted user interviews to understand client needs and delivered a campaign management tool and client communication channel that directly supported client retention.
  • Identified inconsistent UI components as a development bottleneck; proposed and built an in-house UI component library that standardised reusable components, saving hours of development time and enforcing visual consistency across products.
  • Supported GTM strategy and marketing content creation.
Product Management Intern Jan 2021 – Jun 2021
  • Worked closely with product managers and engineers on feature development, designing wireframes and writing user stories that guided development.
  • Took ownership of QA testing for designed features and managed product documentation and project timelines.
The Spacesmith
Architecture & interior design firm · Pune
Co-Founder Sep 2024 – Mar 2026
  • Co-founded an architecture and interior design firm, building it into a profitable and self-sustaining business from day one.
  • Designed and implemented operational systems to enable the firm to run independently.
  • Built workflows and processes across project execution, client management, and delivery.
  • Created project tracking systems to ensure visibility, accountability, and timely execution.
  • Established team structures and ways of working for seamless coordination.
  • Defined brand positioning and client experience from the ground up.
Girish Joshi & Associates
Architecture firm · Mumbai
Architect Jun 2018 – May 2019
  • Led design and project management for 12+ construction projects, managing client relationships, advising on cost-effective design decisions, and ensuring alignment on scope, timelines, and delivery.
Recognition

Awards & highlights

🏆
1st Place · AI Hackathon · 73 Strings Internal · Team of 4 · Feb 2026
Autonomous Multi-Agent Java Migration System

Built an autonomous multi-agent system that migrates Java repositories from legacy versions to the latest in 3 minutes flat. The same process previously took 2–3 weeks per repository manually. With 60 repositories stuck on legacy Java, the problem represented over 2 years of developer work and serious security exposure. Built entirely with AI tools and vibe coding in 3 days, with zero traditional code written by the team.

3 minPer migration
2–3 wksPrevious manual effort
3 daysBuild time
0Lines of manual code
Get in touch

Let's build
something worth shipping

Open to PM roles, ambitious collaborations, and conversations that start with "we have a problem." If you're building something that matters, I want in. Or if you just want to connect, my LinkedIn is always open.