Currently shipping at Kelp Global
Product Manager · AI · B2B SaaS · Fintech · UI/UX

Shamali
Kather

Businesses can be complex. Workflows shouldn't be. I'm a product manager with 5+ years in B2B SaaS and AI for enterprise fintech, and a UI/UX design background that shapes every call I make. I turn struggling products around. I rebuilt a failing platform into $4.8M+ ARR in one year, was part of 73 Strings' climb from pre-revenue to a $55M+ Series B, and now lead a three-product PE intelligence portfolio at Kelp Global.

5+ Years in PM
₹40Cr+ Revenue in year one, 4× forecast
₹1Cr Turnover in year one as co-founder
18 Person team led across 3 products
About Me

PM who builds
with conviction

Ask my team to describe me and they'll say: empathetic, always has the answer, and the person you go to when nothing is working. I've led product and design teams, owned the vision, made the UX calls, and stayed accountable through every sprint. I care as much about the people building the product as I do about the product itself.

I started as an architect, trained in design management, and grew from Product Associate to PM II at 73 Strings while it climbed from pre-revenue to a $55M+ Series B. Along the way I took a product line from zero to 80% adoption, rebuilt a failing platform into ₹40Cr+ (~$4.8M ARR) in one year, led a team of 18 across three products, and hired and mentored four Associate PMs.

Oh, and I used to teach calligraphy. Turns out caring obsessively about how things look and feel isn't just a hobby. It's a personality trait.

What I Bring
AI Systems PM
Owns AI products end to end. Asks the right questions so the engineers build the right thing.
UI/UX Leadership
Because "make it pop" is not a brief
Data-Informed
Defines what success looks like before anyone writes a line of code
Execution-Focused
The kind of PM who sends "it's live", not "targeting next quarter"
Systems Thinker
Maps the full product ecosystem: upstream dependencies, downstream impact, and every edge case before writing a spec
Stakeholder Fluent
Speaks engineering, design, and business. Translates between all three without losing the thread
Revenue-Aware
Ties every roadmap decision to a metric that moves the business. ARR, adoption, retention. Not just shipped features
Bias for Speed
Ships fast, learns faster. Momentum is a product decision too
Tools

What I work with

FigmaJiraClaudeNotionCursorAmplitudeMiroSQLConfluenceLovableGit / GitHubFigJamPythonTrelloNotebookLMPerplexityAdobe XDDraw.ioMonday.comBoltCodexMS Office FigmaJiraClaudeNotionCursorAmplitudeMiroSQLConfluenceLovableGit / GitHubFigJamPythonTrelloNotebookLMPerplexityAdobe XDDraw.ioMonday.comBoltCodexMS Office
NotionAmplitudeCursorFigmaSQLJiraGit / GitHubLovableVercelMiroClaudeTrelloPythonConfluenceNotebookLMBoltAdobe XDDraw.ioFigJamMonday.comPerplexityMS Office NotionAmplitudeCursorFigmaSQLJiraGit / GitHubLovableVercelMiroClaudeTrelloPythonConfluenceNotebookLMBoltAdobe XDDraw.ioFigJamMonday.comPerplexityMS Office
Git / GitHubJiraMiroLovableAmplitudeConfluenceClaudeVercelFigJamTrelloFigmaNotebookLMSQLBoltNotionCodexPerplexityAdobe XDCursorDraw.ioMonday.comPythonMS Office Git / GitHubJiraMiroLovableAmplitudeConfluenceClaudeVercelFigJamTrelloFigmaNotebookLMSQLBoltNotionCodexPerplexityAdobe XDCursorDraw.ioMonday.comPythonMS Office
The Journey

From blueprints to backlogs

2013 – 2018
🎓
B.Arch
Minerva College of Architecture, Pune · First Class with Distinction
2018 – 2019
🏛️
Architect
Girish Joshi & Associates, Mumbai · 12 projects
2019 – 2021
📋
M.Des Design Management
MIT Institute of Design, Pune · First Class with Distinction
2021
💻
PM Intern
73 Strings, Bengaluru
2021 – 2023
💼
Product Associate
73 Strings · 0→1 product line · 80% adoption
2023 – 2024
📈
Product Manager
73 Strings · CSAT +20% · 75% fewer bugs
2024 – 2026
🏢
Co-Founder, The Spacesmith
Pune · ₹1Cr turnover year one
2024 – 2026
🚀
Product Manager II
73 Strings · ~$4.8M ARR · team of 18
2026 – Present
⚡
Product Manager, Excellence
Kelp Global · Mumbai · 3-product PE portfolio
2013 – 2018
🎓 B.Arch, Minerva College of Architecture
Pune · First Class with Distinction
2018 – 2019
🏛️ Architect, Girish Joshi & Associates
Mumbai · 12 construction projects
2019 – 2021
📋 M.Des Design Management
MIT Institute of Design, Pune · First Class with Distinction
Jan – Jun 2021
💻 PM Intern, 73 Strings
Bengaluru
Jun 2021 – May 2023
💼 Product Associate, 73 Strings
0→1 product line · 80% client adoption
May 2023 – Jan 2024
📈 Product Manager, 73 Strings
CSAT +20% · 75% fewer bugs
Jan 2024 – May 2026
🚀 Product Manager II, 73 Strings
~$4.8M ARR · team of 18
Sep 2024 – Mar 2026
🏢 Co-Founder, The Spacesmith
Pune · ₹1Cr turnover year one
May 2026 – Present
⚡ Product Manager, Kelp Global
Mumbai · 3-product PE portfolio
Impact

Numbers that matter

₹0 Revenue in one year, 4× the ₹10Cr forecast
0% Accuracy of the AI data extraction system
0% Less analyst processing time
0% Fewer support queries after the AI chatbot rollout
0% Client adoption of a 0→1 product line in year one
0% Fewer production bugs after PRD and UAT practices
0% CSAT lift from a research-led UI/UX overhaul
0% Faster deliverables at Kelp Global
Selected Work

Products I shipped. That stayed.

01
0→1Portfolio MonitoringProduct StrategyFintechAlternative Assets

73 Monitor: Built a New Product Line from Scratch

Led end-to-end creation of 73 Monitor, a portfolio monitoring platform for alternative asset managers. Took it from scratch to market across strategy, research, PRDs, design, and GTM, reaching 80% client adoption in year one.

80%
Client adoption in year one
+

The Problem

Investment firms needed a single source of truth for their portfolio: somewhere to store data on every company they'd invested in, track performance, and make hold/exit decisions. No product, no research, no process. Just a clear market gap.

What I Did

Ran discovery from zero: user interviews with investment professionals, workflow mapping, product vision. Wrote all PRDs, user stories, and acceptance criteria. Collaborated on UI/UX and worked with engineering through every sprint. Coordinated GTM and launch with marketing and commercial teams.

Impact

80% client adoption in year one. The platform became the data backbone for portfolio decisions at alternative asset managers representing ~$10T in client AUM.

What We Built

9 Modules
  • Attribute ManagementDefine & store data attributes per investment firm
  • Template ManagementGroup attributes into reusable data collection templates
  • Formula ManagementAuto-calculate derived metrics from raw data inputs
  • Validation ManagementSet data quality rules before data enters the system
  • Email ManagementOutbound data requests & portfolio communications
  • Data ImportBulk import with field mapping & error handling
  • Approval SystemMulti-layer review workflows with full audit trail
  • Data RepositoryCentralised store with cell history, drill-downs & audit trails
  • Report GenerationInvestor-ready reports generated on demand
02
TurnaroundEnterprise B2BBuild vs BuyGTMAlternative Assets

Enterprise Data Collection Platform: From Failing to $4.8M ARR

Rebuilt a failing data collection platform for alternative asset managers end to end: strategy, scope, build vs. buy, and GTM. Forecast at ₹10Cr for the year, it delivered ₹40Cr+ (~$4.8M ARR), 4× the plan.

₹40Cr+
Revenue in one year, 4× forecast
+

The Problem

The platform was underperforming. Asset managers still lacked a structured, compliant way to collect portfolio data at scale and fell back on fragmented manual processes that created errors, delays, and audit risk.

What I Did

Reset the strategy and scope, led discovery, made the key build vs. buy trade-offs, aligned engineering and design on what to ship first, and coordinated GTM with the commercial team. Served as Product Owner across every sprint of the rebuild.

Impact

Forecast at ₹10Cr for the year, the rebuilt platform delivered ₹40Cr+ (~$4.8M ARR), 4× the plan. A clear signal of product-market fit and execution quality.

03
AI/MLAutomationProduct DiscoveryPrompt EngineeringWorkflow Design

AI Raw Data Extraction & Intelligent Review System

Fixed a manual data processing bottleneck by shipping an AI system that turns unstructured documents into clean, structured data, paired with an intelligent review assistant for analysts.

60%
Less analyst processing time · 90% accuracy
+

The Problem

Analysts were spending hours manually extracting and validating data from unstructured sources: slow, error-prone, and impossible to scale with client growth.

What I Did

Ran structured discovery with client stakeholders, defined the AI extraction pipeline requirements, worked with engineering on model selection, and designed the intelligent review workflow for analyst validation, built on the PDFtron API.

Impact

Achieved 90% extraction accuracy. Cut analyst processing time by 60%, removing the manual processing bottleneck.

04
UX ResearchPlatform RedesignDesign SystemsUser InterviewsRetention

Platform-Wide UI/UX Modernization

Surfaced UX fragmentation as a retention risk through user research, built the business case, then led an interface overhaul that lifted CSAT 20% within a quarter.

+20%
CSAT lift within a quarter
+

The Problem

Inconsistent UI patterns, scattered navigation, and visual debt were causing user frustration and increasing churn risk, surfacing in every client feedback loop.

What I Did

Ran user interviews and usability audits. Built the business case for a full redesign. Led cross-functional work across design, engineering, and QA through launch.

Impact

CSAT rose 20% within a quarter, turning a retention risk into a strength.

05
Workflow AutomationComplianceData GovernanceApproval WorkflowsAudit Trail

Data Approval & Review Automation System

Replaced a manual approval chain of emails, follow-ups, and no accountability with an automated multi-layer review workflow. Approval time dropped from weeks to one day, and only verified data reaches the repository.

1 day
Approval time, down from weeks
+

The Problem

Before this system existed, approving data was entirely manual. Someone would collect data, then begin a chain of emails to stakeholders and upper management, each person waiting to hear from the previous, no visibility into status, continuous follow-up required, and no record of who approved what or who was responsible for any given change. The process was slow, error-prone, and completely unauditable.

What I Did

Ran discovery with operations and compliance stakeholders to map the full approval journey. Designed a configurable workflow engine where approval order and approvers can be set per data type. Built out edge case flows too: rejected data is flagged and returned with comments, and when an approver is unavailable the system automatically escalates or delegates to an alternate. Wrote all PRDs, collaborated on UI design, and drove the build through QA and launch.

Impact

The entire approval process now runs automatically. The system notifies each approver in sequence, passes to the next on approval, and only pushes data to the repository once the full chain is complete. Every action is timestamped and logged: who approved, who rejected, who delegated, and why. Manual handoffs are gone, and approval time fell from weeks to one day. Data in the repository is now fully traceable and audit-ready.

Experience

Where I've worked

View Resume →
Kelp Global
AI-powered private equity intelligence platform · Mumbai
Product Manager, Excellence May 2026 – Present
  • Own strategy and roadmap for a three-product PE portfolio; rebuilt delivery processes to market standard, achieving 30% faster deliverables.
  • Led the portfolio value creation revamp as product owner, shipping 14+ backlog features, clearing ~70% of the pending queue and strengthening client retention.
  • Cut prospect turnaround from 2–3 weeks to under 2 days across all three product lines, removing the biggest friction point in the sales cycle.
  • Implemented an AI chatbot across the full product portfolio, helping PE clients get faster answers and reducing support queries by 45%.
73 Strings
AI financial intelligence for alternative asset managers · ~$10T client AUM · Series B: Goldman Sachs, Blackstone, Hamilton Lane · Bangalore
Product Manager II Jan 2024 – May 2026
  • Rebuilt a failing data collection platform (strategy, scope, build vs. buy, GTM) into ₹40Cr+ (~$4.8M ARR) in one year, 4× the ₹10Cr forecast.
  • Fixed a manual data processing bottleneck by shipping an AI system that extracts clean, structured data from unstructured documents, with an intelligent review assistant (PDFtron API); reached 90% accuracy and cut analyst processing time by 60%.
  • Led a cross-functional team of 18 across three products, owning OKR roadmaps and the client narrative that drove adoption and renewals.
  • Hired and mentored 4 Associate PMs and established the PM function’s PRD templates, discovery practices, and evidence-based standards.
  • Coordinated SOC 1 and SOC 2 Type II compliance, achieving successful certification and strengthening enterprise client trust.
Product Manager May 2023 – Jan 2024
  • Surfaced UX fragmentation as a retention risk via user research; led an interface overhaul that lifted CSAT 20% within a quarter.
  • Introduced structured PRD and UAT practices, reducing production bugs by 75% and making releases predictable.
  • Built a data approval and verification system that removed manual handoffs, cutting approval time from weeks to one day.
Product Associate Jun 2021 – May 2023
  • Took a new product line from scratch to market (strategy, research, PRDs, design, GTM), reaching 80% client adoption in year one.
  • Proposed and built a shared UI component library, freeing an estimated 15–20% of front-end development time.
Girish Joshi & Associates
Architecture firm · Mumbai
Architect Jun 2018 – May 2019
  • Managed design and delivery of 12 construction projects, owning client relationships, scope, schedule and cost.
Independent Ventures & Consulting

Beyond the day job

The Spacesmith
Co-Founder  ·  Sep 2024 – Mar 2026
Founder Operations Architecture & Interiors Brand Pune

Co-founded an architecture and interior design firm and treated it like a product: build the system first, then scale. Profitable with ₹1Cr turnover in year one.

  • Built the firm's operational backbone: workflows for project execution and client management, so the studio could run without me in the room.
  • Implemented project tracking to improve visibility and accountability, and defined team roles and responsibilities.
  • Developed the firm's brand positioning and client experience from the ground up.
Nordika
Product Consultant, Freelance  ·  Odense, Denmark  ·  May – Aug 2024
Product Management E-commerce B2C Brand & Design Denmark

Led product development of a B2C e-commerce platform for European shoppers, taking a Scandinavian home interior brand from idea to a fully launched e-commerce platform for the European B2C market. Owned the product vision end to end — from understanding what European consumers actually want to making the final call on features, scope, and the visual identity that ties it all together.

  • Led end-to-end product development of a B2C e-commerce platform for the European market, owning product vision, feature prioritisation, and stakeholder coordination from kickoff through to handover.
  • Conducted market research on European shopping preferences and translated insights into a defined, intuitive end-to-end shopping experience.
  • Built the full design system: logo, UI themes, typography, and brand guidelines — ensuring visual consistency and a cohesive customer experience at launch.
Dopest.io
Product Consultant, Freelance  ·  Odense, Denmark  ·  Jun – Aug 2025
Product Management Growth Marketing GEO / SEO B2B SaaS Denmark

Scoped and launched a B2B SaaS marketing studio's market-entry website in five weeks, owning positioning and delivery. The client brief pushed for bold, quirky energy, a direction that risks inconsistency at scale. Made the call on where to honour the vision and where to push back, keeping the design team focused and the output market-ready. Balanced stakeholder expectations with professional quality so the final product felt intentional, not just flashy.

  • Acted as embedded PM across the full build: ran industry and competitor research, scoped the product brief and page requirements, and authored all website copy from positioning to CTA.
  • Delivered a complete brand identity system: logo, typography, color system, UI themes, and brand guidelines.
  • Coordinated the design team and client to ship on brief, with animations signed off and ready for handoff.
Designs
Recognition

Awards & highlights

🏆
1st Place · AI Hackathon · 73 Strings Internal · Team of 4 · Feb 2026
Autonomous Multi-Agent Java Migration System

Built an autonomous multi-agent system that migrates Java repositories from legacy versions to the latest in under 3 minutes. The same process previously took 2–3 weeks per repository manually. With 60 repositories stuck on legacy Java, the problem represented 2+ years of backlog and serious security exposure. Built entirely with AI tools and vibe coding in 3 days, with zero traditional code written by the team.

<3 minPer migration
2–3 wksPrevious manual effort
3 daysBuild time
0Lines of manual code
Get in touch

Let's build
something worth shipping

Open to PM roles, ambitious collaborations, and conversations that start with "we have a problem." If you're building something that matters, I want in. Or if you just want to connect, my LinkedIn is always open.